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Nov
30
Bright spot for newspapers
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From the Center for Media Research:
Despite readership declines, newspapers are, by a substantial margin, the leading destination for people interested in checking advertising and shopping information. This pattern is consistent across several indicators, including:
- Usage of different media in both the previous 7 days and previous 30 days
- Primary shopping and advertising information source among media in general
- Primary shopping and advertising source for major store categories individually
- Preferred media source for preprint delivery, and
- Preferred media source for nongrocery coupons.
My experience, when I got the local paper, mirrored this information. In fact, in addition to the aggravation I feel as I try to navigate Cleveland.com to find all the pieces of the Plain Dealer’s print Metro section, I miss the inserts. Not for me – I never read the inserts. Another family member who shall remain unnamed and otherwise unidentified because although he doesn’t read my blog, he doesn’t want to be in it much either, reads the inserts (that is, used to read the inserts) religiously. (Hmm, in fact, if I wait long enough, I might be able to use that as an excuse to have to re-up. That’s for another post.)
Anyway – congrats. This area of advertising hasn’t migrated to the web. Yet. I imagine that it’s somewhat like online stores versus bricks and mortar. For some things, you just still really want and prefer what you can see, feel and tear up to take with you (although of course if you could find it online, you could print it out and take it with you).
By Jill Miller Zimon at 3:16 pm November 30th, 2006 in Politics | Comments Off
Print This Post
Nov
30
Bright spot for newspapers
Filed Under Politics | Comments Off
From the Center for Media Research:
Despite readership declines, newspapers are, by a substantial margin, the leading destination for people interested in checking advertising and shopping information. This pattern is consistent across several indicators, including:
- Usage of different media in both the previous 7 days and previous 30 days
- Primary shopping and advertising information source among media in general
- Primary shopping and advertising source for major store categories individually
- Preferred media source for preprint delivery, and
- Preferred media source for nongrocery coupons.
My experience, when I got the local paper, mirrored this information. In fact, in addition to the aggravation I feel as I try to navigate Cleveland.com to find all the pieces of the Plain Dealer’s print Metro section, I miss the inserts. Not for me – I never read the inserts. Another family member who shall remain unnamed and otherwise unidentified because although he doesn’t read my blog, he doesn’t want to be in it much either, reads the inserts (that is, used to read the inserts) religiously. (Hmm, in fact, if I wait long enough, I might be able to use that as an excuse to have to re-up. That’s for another post.)
Anyway – congrats. This area of advertising hasn’t migrated to the web. Yet. I imagine that it’s somewhat like online stores versus bricks and mortar. For some things, you just still really want and prefer what you can see, feel and tear up to take with you (although of course if you could find it online, you could print it out and take it with you).
By Jill Miller Zimon at 11:16 am November 30th, 2006 in Politics | Comments Off
Print This Post
Nov
30
Bright spot for newspapers
Filed Under Politics | Comments Off
From the Center for Media Research:
Despite readership declines, newspapers are, by a substantial margin, the leading destination for people interested in checking advertising and shopping information. This pattern is consistent across several indicators, including:
- Usage of different media in both the previous 7 days and previous 30 days
- Primary shopping and advertising information source among media in general
- Primary shopping and advertising source for major store categories individually
- Preferred media source for preprint delivery, and
- Preferred media source for nongrocery coupons.
My experience, when I got the local paper, mirrored this information. In fact, in addition to the aggravation I feel as I try to navigate Cleveland.com to find all the pieces of the Plain Dealer’s print Metro section, I miss the inserts. Not for me – I never read the inserts. Another family member who shall remain unnamed and otherwise unidentified because although he doesn’t read my blog, he doesn’t want to be in it much either, reads the inserts (that is, used to read the inserts) religiously. (Hmm, in fact, if I wait long enough, I might be able to use that as an excuse to have to re-up. That’s for another post.)
Anyway – congrats. This area of advertising hasn’t migrated to the web. Yet. I imagine that it’s somewhat like online stores versus bricks and mortar. For some things, you just still really want and prefer what you can see, feel and tear up to take with you (although of course if you could find it online, you could print it out and take it with you).
By Jill Miller Zimon at 8:16 am November 30th, 2006 in Politics | Comments Off
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