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Sep

28

Retirement planning ISO young’uns on YouTube, MySpace


From BenefitNews.com (behind free registration), more business uses of viral video:

Jack, and his Einstein-inspired guru Doc, are the stars of a series of three videos being broadcast through YouTube and MySpace that track Jack’s journey to financial literacy. The clips were produced by a start-up company called FeelSmartAbout as a way to educate young workers about retirement planning.

“How do we get young individuals in their 20s to really change their behavior and their approach to retirement?” says Christian Echavarria, the founder and president of the upstart, based outside of Pittsburgh. “That is the biggest need in the industry.”

They’re delivered by YouTube email alerts to entice users to learn about 401(K) plans and other products.

Have you received any? Would you watch the videos and act on it?  Some storylines in the videos include:

So far, a spot called “Make A Date” – a spoof of the dating game where a damsel chooses between three eligible bachelors: a conservative-talking bear, a fast-and-loose bull and a human, whose investing philosophy is somewhere in between – has been viewed 18 times. The balanced portfolio gets the girl.

In another spoof, “The Fugitive,” the manhunt focuses on a perp who fails to participate in his 401(k). It has been downloaded 36 times.

Here’s more about the company that’s produced the video, FeelSmartAbout.

You can read the article from the issue’s pdf if you don’t want to register.

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By Jill Miller Zimon at 11:26 am September 28th, 2007 in Blogging, Business, Marketing, Media 

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2 Responses to “Retirement planning ISO young’uns on YouTube, MySpace”

  1. 1 Judknow.Com » Retirement planning ISO young’uns on YouTube, MySpace on September 28th, 2007 1:24 pm

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  2. 2 www.bestretirementadvisor.info » Retirement planning ISO young’uns on YouTube, MySpace on October 7th, 2007 12:43 pm

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