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Although I can read between the lines of this Plain Dealer Reader Rep piece on the Wide Open debacle and, based on my relationship with Ted Diadiun, will say that I believe he was really trying to be careful, he absolutely made factual errors. Here’s the basics, because I HAVE TO GET MY OTHER WORK DONE!!!!!!!!!!!!!!!!!!!

I say in the headline, “gives print readers” because it’s appearing on a Sunday and the Wide Open blog didn’t average more than 1000 unique online visitors for it’s four-six weeks of existence. I cannot be convinced that there is much overlap between the two readerships and even if there was, it would be statistically insignificant. Thus, the only version most PD readers will ever know will be the one in print (because Ted’s column is very difficult to find online - Ted, please, at least start putting the columns in your blog again??).

1. From the column:

Jean Dubail, the assistant managing editor for online news and the man responsible for the newspaper’s ever-widening Internet presence, decided in August to begin an online project called Wide Open. His idea was to open a politics blog on our affiliate, Cleveland.com, inhabited by four well-established Ohio bloggers, two from the left and two from the right.

The idea for Wide Open came to Jean Dubail long before August. I know because I was there.

2. From the PD - apologies for the long excerpt but we know that the cleveland.com versions only last for six months:

But in general, the blog did what he wanted it to do. Ultimately, Wide Open would attract 600 to 800 visitors a day.

Then, on Oct. 16, reporter Sabrina Eaton wrote a story about how much money Ohio’s congressional candidates had raised, and she named some of the more interesting contributors.

Among the names was one of the Wide Open bloggers — Jeff Coryell of Cleveland Heights (known in the blogosphere as “Yellow Dog Sammy”). Coryell, one of the two liberals, had contributed $100 to the campaign of Bill O’Neill, the Democratic opponent of U.S. Rep. Steve LaTourette, a Republican.

At first, Coryell didn’t understand why this would be news. Eaton explained that because he was a paid contributor to a Plain Dealer-sponsored blog, failure to include his name in the story would be deceptive. Then he became suspicious: How had she learned about the contribution?

As it happens, she had found out from LaTourette.

After she got the list of contributors but before she had looked it over, she had interviewed the congressman for another story. He had seen Coryell’s name on the list and asked about the ethics of such a donation.

It was a fair question. Any reporter knows that giving to a political campaign is prima facie conflict of interest. LaTourette or no LaTourette, Eaton would have used Coryell’s contribution in the story: She knew his name and his connection to The Plain Dealer’s blog, and it was obvious that fairness demanded she tell readers about it.

LaTourette was unhappy that the newspaper would pay someone who financially supported his opponent to write political opinion. He complained to editorial page director Brent Larkin, who referred him to Editor Susan Goldberg, whom he had never met. LaTourette set up an appointment, then thought better of it and canceled.

The timeline as to when LaTourette contacted the PD with a complaint about Jeff and when the Sabrina Eaton article appeared is off by two weeks. LaTourette called Brent Larkin before the Eaton article went up. The four bloggers were informed of LaTourette’s complaints in a telephone conference call, long before Eaton wrote that article.

It might be more accurate but more conspiracy-like to say that the PD looked for a way to legitimize LaTourette’s complaint by getting Eaton to write her story. I don’t suspect Eaton at all. But I would be interested to know how the story evolved - did it come from her editors?

3. From the PD:

“The issue here isn’t blogging, or political pressure,” she [Susan Goldberg, PD editor] said. “The issue is our financial tie to these four bloggers. To allow someone we pay to use our site to, potentially, lobby for a candidate they financially support would put us in a place we can’t go. Had we known that he had contributed to the opponent of a person he might write about, we wouldn’t have put him on the blog in the first place.”

If this rule of no donations or no writing was so usual, normal and expected of political bloggers, why didn’t someone say to Jean, “Now, you know those bloggers can’t have given money or else they have to be told that they can’t write about certain people”?

If this element is so…elemental and basic, how can it be explained away that over literally weeks of negotiating how Wide Open would go, it never came up as a non-negotiable contract term?

Finally, the whole issue of “had we known” is a farce because, if this rule is really applied to every hire at the PD’s newsroom, then human resources should have a conflicts check with the Ohio Secretary of State’s office, the FEC website and the Ohio Money Tree website run automatically before the PD even sends out a contract to anyone they are going to pay. As an employer and a business enterprise, “had we known” is absolutely useless as a defense of any type.

4. From the PD:

After some deliberation, Dubail told Coryell he would have to agree to refrain from writing about LaTourette if he wanted to continue with the blog. Coryell declined, and they parted ways. The other liberal blogger quit in sympathy, and with two of his gang of four gone, Dubail reluctantly folded the experiment Friday.

I’ve written about this in other places, but again, for the record, I didn’t quit in sympathy. I resigned and I resigned because I gave money to Sherrod Brown and Marc Dann and was not going to wait to be told I couldn’t write about them or be asked to write a disclosure every time I did.

Political bloggers are political and while disclosure of some type might have been able to be worked out, Susan Goldberg made it clear, via Jean Dubail, that Jeff had to either stop writing about LaTourette and that race, or leave the blog. I had no reason to believe that I would be treated any differently - and the idea that I might be treated differently, in and of itself, would be a reason to leave - and that would have been a resignation “in sympathy.”

People will call it what they want, see it as they do, but for the record: I didn’t quit and I didn’t resign in sympathy. If I’d thought Jeff was being rash or the reasoning being given to him was reasonable and didn’t apply to me, I might have stayed on. We will never know - but that’s not because of my leaving, it’s because I also have made political contributions.

I think Ted may have pulled his punches for me to not say that I’d also made donations, but I don’t know. And I of course would have been fine, and actually would have expected that he would in fact reveal that information about me.

5. The entire piece has a ring of “thou doth protest too much.”

As I wrote at the top of this post, we know that about 1000 unique visitors a day read the Wide Open blog. Of those, how many do you think read the print version? And how many people do we think might have actually written the paper to say that there is an impermissible conflict and bias?

[Remember, there is no bias on the Wide Open blog as to LaTourette because Jeff never wrote about him on it.]

Now, compare that number of possible people to the number of Sunday print version readers.

Then, think about how incredibly difficult it is for an online person to navigate to the reader’s rep column.

Do you see where I’m going with this? The reader rep gets one column a week. Given the incredibly puny number, almost statistically insignificant number, that even knew of Wide Open’s existence, why was it even decided that this is the topic to be addressed this week?

Bottom line fallout, cemented with today’s column: people across the board - including extremely established people in journalism, are finding it very hard to believe the PD’s version of why the end happened the way it did.

And you know what? They are right to not believe that it happened that way. Because it didn’t.

Sphere: Related Content

By Jill Miller Zimon at 11:24 am November 4th, 2007 in Government, Wide Open, Elections, Ohio, Politics, Media, Blogging 

Comments

9 Responses to “PD’s Reader Rep, Ted Diadiun, gives print readers inaccurate version of Wide Open demise”

  1. 1 Keith on November 4th, 2007 11:40 am

    Whoops you’re way ahead of me.

    You have a right to be mad. I remember Ted:

    http://badamerican.wordpress.com/2007/11/04/diadiun-shills-what-did-you-expect/

  2. 2 Diadiun Shills: What Did You Expect? « Bad American on November 4th, 2007 11:44 am

    […] November 4th, 2007 · No Comments Jill’s working steady this morning and blogs about Ted’s column here. […]

  3. 3 Jeff Hess on November 4th, 2007 3:14 pm

    Shalom Jill,

    Molly read Ted’s column to me at Phoenix this morning.

    Here’s my dilemma: I really want to blog about what huge, clueless idiots these people are, but I want to write something constructive and not derisive.

    But for the life of me, I can’t figure out how to do that given the material I have to work with.

    Feh!

    B’shalom,

    Jeff

  4. 4 MY COMMENTS… on November 4th, 2007 4:39 pm

    […] …Ted Diadiun, gives… inaccurate version of Wide Open demise digg_url=”http://havecoffeewillwrite.com/?p=5382″; digg_skin = […]

  5. 5 tim russo on November 4th, 2007 6:37 pm

    Mr. Diadiun’s disgust with the entire enterprise is evident. Every single word of his column is disrespectful and dripping with insult.

    He writes as if he sits atop some mountain of high ethics. He in fact sits upon a mountain of his own utter ignorance.

    Jill, you give this small man way too much credit for even getting facts wrong. He doesn’t know what he’s writing about, which has never stopped him before.

  6. 6 NixGuy.com » WideOpen Aftermath Roundup on November 4th, 2007 10:46 pm

    […] noted here by Jill, the Plain Dealer has an article out today from the reader representative.  To me the annoying […]

  7. 7 BizzyBlog » My Last Boring Plain Dealer-Wide Open Follow-up Post on November 6th, 2007 11:52 am

    […] has thoughts on the Diadiun column here; Dave follows up here. Jill has even more at her place (just […]

  8. 8 SHE EXPECTS BLOGGERS TO WORK FOR FREE…? on November 10th, 2007 10:43 am

    […] bloggers certainly wouldn’t do it for the traffic. Wide Open, working with four, high-quality bloggers, was pulling in less than a 800 visitors a […]

  9. 9 Fisking the Reader Rep’s column | Brewed Fresh Daily on December 31st, 2007 1:27 pm

    […] PD’s Reader Rep, Ted Diadiun, gives print readers inaccurate version of Wide Open demise | Writes … Posted in Media, PeeDeeGate | […]

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