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Nov

5

Sharp drops in newspapers circ


Here’s the list of the top 25 papers and their numbers. Here’s the story from Editor & Publisher.

With the business model under extreme pressure, publishers are also choosing to cut back on circulation in outlying areas and instead focus on “core” markets.

Of course, the trend points to fewer people reading the paper too as single-copy sales, considered a barometer of the industry, is decreasing at larger rates than the overall top line number — somewhere in the ballpark of 5%.

But for the first time, ABC also released comprehensive “audience” data — print readership, online readership, unduplicated reach, and monthly unique users — for roughly 200 papers. The industry is moving toward numbers that take into consideration all their products, including newspaper Web sites, not just paid circulation.

How ’bout visits to paid or unpaid blogs?

FYI:

PD Editor Susan Goldberg’s old paper:

Circulation at the San Jose Mercury News is showing signs of life. Daily was virtually flat at 228,537. Sunday inched up 0.3% to 252,404.

PD Editor Susan Goldberg’s current paper:

Losses at The Plain Dealer in Cleveland were minimal. Daily circulation declined slightly 0.8% to 334,195 while Sunday was flat at 445,795.

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By Jill Miller Zimon at 5:55 pm November 5th, 2007 in Media, Wide Open 

Comments

One Response to “Sharp drops in newspapers circ”

  1. 1 Ben on November 6th, 2007 12:03 pm

    The PD wasnt even one of the papers that really dropped either…..

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