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Feb
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I know – it doesn’t feel like it’s this inconsequential, and on a local level, we see case after case where blogs and the Internet do matter. We see situations nationally where they matter too. But check out this post and graphics and numbers at Compete.
Ohio comes in with less than 1.9% of residents online who are politically active. Now, sure – what’s the definition of “residents online” and what’s the definition of “politically active.” Here’s some explanation found in the comments:
[for] this analysis the basis of comparison was indeed the ONLINE populations of each state. The actual percentage of households online in each state, in the case, while interesting, does not affect the results as the math was simply, for example:
The number of people ONLINE in Nevada visiting a political site divided by the total number of people ONLINE in Nevada.
For more information on our data normalization methodology, read here:
http://blog.compete.com/where-do-these-numbers-come-from/
Matt [the blog author]
What’s all this mean? From another commenter:
Those of us committed to reinvigorating grassroots participation in the political process using online tools and technologies should start with being honest with ourselves and not get caught up in our own hype.
Very, very true and good advice.
By Jill Miller Zimon at 6:34 pm February 1st, 2008 in Blogging, Campaigning, Elections, Ohio, Politics, Tech, WH2008
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5 Responses to “Why blogs, Internet get so little political ad spend & respect for being influential”
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True, but the other day at the Web Association luncheon, the CEO from Centro positioned online ads higher up the food chain—that brand awareness is more important then direct conversion—something I would think is very important to candidates.
Hm – interesting thought. Best perhaps for candidates who need to increase name recognition, maybe?
Lesser know candidates for sure, but even frontrunners are constantly redefining themselves for specific constituents as the race progresses. Internet ads are a great way to do that. Imagine a picture of Obama with the graphical treatment of say a LeBron James ‘We are all Witnesses’ campaign.
Yes but as I think we’re seeing with some graphical presentations of Obama, some people are freaked out by them – see this for example. Just saying that there’s a line society still indicates has to be watched with that kind of presentation.
But I understand what you mean by the power of it. And, still, if the numbers of viewers aren’t there, then the cost is low but maybe more bang for the buck? Word of mouth?
[...] As an update to this post about ad spend being so low on the Internet, this article discusses how campaigns are experimenting [...]