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Mar

9

“Companies that don’t embrace social networking are making a huge mistake”


It’s not only in politics or security protocols that we see social networking software and concepts making inroads. This article in the March issue of HR Magazine (though the link to the article goes to a different source) describes how companies such as Siemens, Nestle and Dow use social networking.

However, much in the way that the use of the Internet as a political tool is still in its infancy, likewise the use of social networks across the vast corporate world.

As [Web 2.0 consultant Nova] Newcomer sees them, corporate cultures range from autocratic to anarchic. It doesn’t take a genius to figure out what end of the spectrum would relish Facebook. “If you put forth something that is a big stretch for the culture, then you can have headaches and growing pains,” she says. Hence, Newcomer says HR professionals have vital roles to play in determining the kind of tools a company might be ready for. “The caution belongs in HR,” she says. “They know a lot of the legal and cultural hitches.”

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By Jill Miller Zimon at 10:22 am March 9th, 2008 in Blogging, Business, Culture, Tech, Tools 

Comments

2 Responses to ““Companies that don’t embrace social networking are making a huge mistake””

  1. 1 Carole Cohen on March 9th, 2008 11:15 am

    I’ve been social networking since the end of ‘06 on a site called Active Rain (for r e professionals of all kinds plus consumers) and it has been valuable for learning, networking and meeting consumers. For a while I went on a social netwrking binge but in reality I can only keep up about three networks well. But for sure, it’s wonderful. I look at the Wash Post for example; it’s my home page and I read it faithfully and they allow comments on posts, they of course have bloggers; would their readership be dead if they had not gone 2.0? I say yes.

  2. 2 Douglas Craver on March 9th, 2008 7:56 pm

    This line says it all:

    “The caution belongs in HR,”

    Caution? If you approach social networking from a standpoint of fear vs. abundance, it will come through and companies will fail.

    We approach it from a position of abundance.

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