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Aug

20

Going stark-raving news naked


That’s what it sounds like to me. From Poynter (first in a series):

On Aug 17 the Pew Research Center for the People and the Press released a meaty report exploring this issue: Audience Segments in a Changing News Environment. The full report is 129 pages, and it’s well worth reading. More than any other report I’ve seen lately, I think this one can help you get a handle on what kinds of news will be required to suit people’s evolving needs and options — especially as the core audience of many mainstream news orgs continues to age and shrink.

Read Amy Gahran’s post for introductory highlights, accompanied by this graphic:

Caption for graphic:

The Pew report shows that more youth are going “newsless” — or are they? What if “news” has become so blended with their ambient environment they don’t need to seek it out separately?

Good question.

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By Jill Miller Zimon at 5:32 pm August 20th, 2008 in Politics 

Comments

2 Responses to “Going stark-raving news naked”

  1. 1 Amy Gahran on August 22nd, 2008 11:24 am

    Glad you think it’s a good question, Jill. What’s your view on it? I can’t make up my mind.

    - Amy

  2. 2 Jill Miller Zimon on August 22nd, 2008 12:41 pm

    Well – this isn’t a direct answer – I’m still using jetlag as an excuse.

    But right now, when I think media, I cannot exorcise from my mind, based on two weeks in Israel (and having lived there for a year before) just how shamefully skewed not just the opinion but the scope of content is that the American media chooses to place in what it publishes.

    This is a roundabout way of saying that what I want, though I don’t know if this is reasonable or too Utopian, is for those of us who produce news, not only consume it, to work harder at distributing and reaching the news consumers, whereever they are, with as broad a range of facts and opinion as possible.

    If that means seeding it into atmosphere, so be it. If that means developing very niche-like products, so be it.

    But for me, right now, the evidence and obviousness with which we can see just how filtered content and slant and opinion is screams to me to free the news.

    How’s that for passion? :)

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