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Sep
11
You can read it here and here but this graph says a lot:
What’s the most disturbing thing you take away from the following observation by the Center for Media Research?
The study finds four distinct segments in today’s news audience:
Integrators, who comprise 23% of the public
Net-Newsers (13%)
Traditionalists, the oldest (median age: 52) and largest news segment (46% of the public)
Disengaged (14%) who stand out for their low levels of interest in the news and news consumption
Pair that, with this:
Other Key Findings in the Trends in News Consumption
- About a third of those younger than 25 (34%) say they get no news on a typical day, up from 25% in 1998
- A slim majority of Americans (51%) now say they check in on the news from time to time during the day. This marks the first time that most Americans consider themselves “news grazers”
- Just 10% of those with social networking profiles say they regularly get news from these sites
- Currently 51% of regular CNN viewers are Democrats, up from 45% two years ago
- Nearly four-in-ten regular Fox News viewers are Republicans (39%), about the same as in 2006
- 15% of Americans say they have a smart phone, such as an iPhone or a Blackberry. More than a third of smart phone owners (37%) say they get news from these devices
- Believability ratings for major online news outlets, including news aggregators such as Google News and AOL News, are lower than for major print, cable and broadcast outlets
Now – if someone could cross-hatch this information with who voted and how in the primary, and then who votes and how in November, that would be interesting.
Any guesses on what we’d see?
By Jill Miller Zimon at 9:39 am September 11th, 2008 in Media, Politics, Research, Tech, Voting, Writing
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2 Responses to “News blender: Pew shows how we mix, if at all”
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I’m guessing that people classified as Disengaged probably don’t vote.
Hi Jill,
interesting study. I’m struck by the decline in viewers of nightly network news programs — even steeper than the decline in readers of newspapers.
I think it’s likely that people who are disengaged, and have no news exposure most days, won’t vote. The proportion of people under 25 who fall in that group frightens me. We need young people to take the responsibilities that come with citizenship seriously. I know how easy it may be to feel cynical and tune out the political process, but that’s not the way change happens… whichever brand of change those young adults might support in their own lives.
Hope you are well! – Sandy