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Sep
22
MarketWatch has the full press release here – no link yet at LifeTime.
According to the survey, neither Barack Obama/Joe Biden nor John McCain/Sarah Palin has secured a clear majority of women, the voting bloc that has decided every presidential election since 1968, and is poised to pick the next Oval Office holder. Obama/Biden garnered 47% to McCain/Palin’s 45%. With less than two months to go until Election Day, 7% of women are firmly undecided.
Women are Split Between the Two Tickets on Key Presidential Attributes:
– Readiness to Lead the Country: McCain/Palin edged out Obama/Biden by four percentage points, 47% to 43%. McCain/Palin won this measure among White women by 19 points, while Obama/Biden won Blacks by an 81 point margin.
– Will Help Middle Class the Most: Obama/Biden led McCain/Palin 57% to 32%. The margin was greatest among 18-34 year-olds (75% to 20%), while 35-44 year-olds favored the Democratic ticket by only two statistically insignificant points (47% to 45%). White women favored Obama/Biden by ten points.
– Will Bring About Change the Country Needs: Obama/Biden were considered the change agents 51% to 37% over McCain/Palin. However, White women, married women and Independents gave McCain/Palin the edge.
– Will Reform the Way Washington Does Business: Obama/Biden had a seven point edge over McCain/Palin, 47% to 40%.
– How Best to Handle Iraq: By identical 14-point margins, each of the major presidential tickets won the message wars on their positions on Iraq. In this split-sampled question, McCain/Palin was deemed best to “win” the war (50%-36%), while Obama/Biden was judged most equipped to “end” it (51%-37%).
– Understanding Women and What is Most Important to Them: In Lifetime’s late July Every Woman Counts poll, Barack Obama handily beat John McCain 52% to 18% with 11% volunteering “neither” to this question. Just six weeks later, and with the addition of Sarah Palin to the Republican ticket, McCain/Palin has dramatically reversed those fortunes, now in a virtual tie with Obama/Biden, 44%-42%.
Too much to pick apart but nothing stuck out as a surprise, even if not representative of my views.
Oh – one thing. There were no questions that elicited or offered any responses related to the First Dude aka Todd Palin – even though we got poll info on Michelle Obama, Cindy McCain and Jill Biden.
What should they have asked, or how might they have framed the questions to include him? Shouldn’t they have? Hmm. I don’t know.
By Jill Miller Zimon at 5:41 pm September 22nd, 2008 in Barack Obama, Cindy McCain, Jill Biden, Joe Biden, John McCain, Sarah Palin
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Wow. It’s so hard for me to understand – I saw three PA women on TODAY this morning and they just couldn’t get to yes. I keep wondering if race is going to have a far bigger impact than we thought; if some of the odd responses come from that. Scares me.
I’d be interested to know which of those factors was most important to the women polled.
For me, the most important reason I favor Obama is the change issue. I really do want to see things change, but I worry about whether or not I (and the rest of America) is ready for the changes that are needed.