Comments on: When social media attacks: Motrin backs off of back pain relief ad targeted at, dissed by moms

By: adreal

adreal — Fri, 28 Aug 2009 09:44:06 +0000

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By: links for 2008-11-19 | Brewed Fresh Daily

links for 2008-11-19 | Brewed Fresh Daily — Wed, 19 Nov 2008 13:30:19 +0000

[...] When social media attacks: Motrin backs off of back pain relief ad targeted at, dissed by moms : Wri… [...]

By: Not Apparent

Not Apparent — Tue, 18 Nov 2008 20:32:52 +0000

[...] HatTip: Writes Like She Talks [...]

By: kegbot1

kegbot1 — Tue, 18 Nov 2008 18:30:49 +0000

If I didn’t have a migraine before I viewed this ad, I did after I viewed it. Whoever wants to lead my now 46 year old eyes whipsaw like over all that jumping and thrusting text should be beaten with their own script.

And everything else everyone has said as well.

By: oengus

oengus — Tue, 18 Nov 2008 10:39:17 +0000

http://www.viewpoints.com/Baby-Bjorn-Original-Baby-Carrier-review-64f9

Motrin can eat a hole in your stomach.

Celebrex inhibits an enzyme that is rudimentary in fluid transport, can result in renal problems, heart problems and strokes and thrombosis. It can throw off any body function related to fluid transportation in the body and or pressure regulation.

Seriously, if you have pain nothing about Celebrex is advantageous other than it will not harm the stomach.

I take Motrin from time to time, 800 MG….for pain.

If you have stomach problems, there are issues with that and anti-bacterial products as well, triclosin killing off bacteria in the digestive tract that fend off acid…another story but then Tylenol is better but hard on the liver….

You can up the doses of over the counter to prescription levels and get the same results…be careful taking the NSAID group drugs.

By: Erica

Erica — Tue, 18 Nov 2008 01:11:55 +0000

I’m glad I have a DVR because I can skip through ads like this. And I’m also glad I have blogs which point out the offensiveness for me

I appreciate the company’s apology for missing the mark. (My husband thought the ad was hilarious, until I explained it was a serious commercial, not a parody as he had thought.)

By: Jill Zimon

Jill Zimon — Tue, 18 Nov 2008 00:21:34 +0000

Jessica – thanks. I appreciate your post on the incident as well. Sadly what this controversy is also highlighting is the divide again between which battles people think are “worth” fighting and which ones aren’t. My take? It’s an ad. If the people to whom it’s supposed to appeal don’t find it appealing, then it’s failed. Whether others can see why it’s so bad is a different issue, but still one we need to address, because this failure for others to see what we see and then marginalize what we see as an error in judgement on J&J’s part is really causing some unhelpful battles. IMO.

By: Jessica Gottlieb

Jessica Gottlieb — Mon, 17 Nov 2008 19:41:28 +0000

And more here.

Just don’t pick on our babies.

That’s all we ask.

By: Jill Miller Zimon

Jill Miller Zimon — Mon, 17 Nov 2008 19:09:32 +0000

Absolutely true, Heather. Thanks for leaving a comment and your blog URL w/your name. I think it also indicates a whole pipeline of problems from idea to implementation of a marketing strategy. Many places along the way where this could have been averted. The quick take down is hopeful but still – this is only one company.

By: Heather

Heather — Mon, 17 Nov 2008 19:04:46 +0000

There are lots of lessons that marketers can take from this whole controversy. Namely that companies can’t function in a M-F, 9-5 bubble. Bloggers keep blogging, so companies need to keep listening. More lessons on our blog.